Inspiring Regenerative Economies with Jenny Andersson

Jenny Andersson is a regenerative strategist and educator, and the founder of the Really Regenerative Centre in the UK. With over 30 years of experience working alongside brands, organizations, and communities to inspire sustainable and regenerative initiatives, Jenny believes in "harnessing the power of the collective intelligence of organizations and communities to create visions for the future they want." She believes the world has undergone profound shifts—more billionaires than ever, microplastic pollution, ill soil health—and people are sensing it consciously and unconsciously. They are ready for change. But real change, including creating regional and regenerative economies, requires not only contemplating all dimensions of our society, it requires looking closely at oneself, one’s own relationships, and ways of thinking.

In this episode, Jenny and host Neal explore her journey from international development in Tanzania to founding the Really Regenerative Centre, from her current home in West Sussex. They discuss her experiences in brand strategy helping major businesses develop environmental initiatives, her battle with stage four lymphoma, and her deep dive into regenerative practices which she calls her “informal PhD.” Jenny shares insights into her work with the Really Regenerative Centre, which brings people together to learn about the essence of regeneration and inspire them to make the change they know is possible. It supports local resilience and transforms extractive economies into regenerative ones. Neal and Jenny highlight the importance of right relationships, community engagement, and systemic thinking in creating lasting change. They also discuss the necessity of funding for experimentation, the potential of regionalizing economics, and the challenges of “fixing the plane while it’s still flying”—i.e., making change within complex adaptive systems. For more information about Jenny and her work, visit reallyregenerative.org.

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