Brandon Welch is the co-founder and CEO of Mad Capital, an investment fund dedicated to helping farmers transition from conventional to regenerative and organic agriculture. Brandon knew he wanted to do something to make a positive impact on society and the environment, and he found that the world of finance was the most powerful way for him to do so. Conventional practices are so deeply ingrained in the culture of agriculture and business of farms, that it takes a big leap of faith and lots of support for farmers to make the switch to adopt more regenerative practices. Welch and Mad Capital connect farmers that are willing to evolve with those that that want to invest in regeneration.
Brandon and show host Neal discuss Brandon’s love for outdoor adventure and how a cross country camping trip led him to an internship at Hunter Lovins’ Natural Capitalism Solutions. They trace his path to staring Mad Capital and raising millions of dollars to provide famers with funding to switch from conventional to organic agriculture. They touch on the obstacles to inspiring change in an old industry that’s done things the same way for generations, as well as the creative solutions that connect investors wanting to make a difference in our food system with farmers open to a change. To learn more about Brandon's work, visit MadCapital.com.
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